CourseCorrect C&C specializes in analyzing a firm's off- and online offerings, web strategy, site design and navigation and web-based environment and competition and redirecting the company's online presence to drive, keep and return site traffic.
Is your site unappealing and lifeless? Pedestrian and out-of-date compared to those of your competitors? Does it attract the volume and quality of visitors you planned or hoped for?
In today's business environment, growing, competitive firms fully understand that their web presence must offer customers a better experience than that of the competition. Nothing sends an online customer away faster than a poorly designed, unappealing, stale or dysfunctional site.
CourseCorrect was built to provide the expertise your company requires; supplying cutting-edge design and development research and management along with critical strategic and tactical consulting in areas critical to online survival and success:
CourseCorrect specializes in:
Web design & development:
Thorough analysis of the pros, cons and past effectiveness of your current site along with those of your competitors and industry benchmarks results in a solid foundation on which to base the overhaul and redesign of your site. Development is pre-approved by you to maximize the most of current trends in website design, layout and functionality. Careful emphasis is placed upon the navigation and site map to emphasize the areas that mean the most to your bottom line. And all is wrapped-up in a look-and-feel that attracts and engages the customer; encouraging them to click deeper into the site, driving intended transactions or activity and establishing the desire to return.
Online presence strategy:
Development and direction of a viable web platform and interface to provide a satisfying user experience and deliver client products, services, informational content, communications and brand to customers, agents, employees, partners, competitors, etc.
eMarketing, affiliate management & strategic online market planning:
Development of affordable, actionable, multi-program marketing campaigns designed to prospect, target, generate and grow relevant traffic to the client's website. Includes the most cutting-edge techniques and opportunities in electronic and traditional advertising:
» Partnership and affiliate marketing campaign research, development, implementation, management and metrics
» Search engine organic ranking and pay-for-placement directory campaign research, development, implementation, management and metrics
» Online brand building, lead distribution, and other complementary traffic generation programs
Public relations, marcom and copywriting:
Creation of multi-faceted promotional and public relations campaigns announcing major marketing programs through publicity for site launches and redesigns. For more than a decade, firms have been leveraging CourseCorrect management experience and marketing in promoting their firms' products and services. Successful PR, marcom and copywriting campaigns have included:
» Journal article creation and case study development for leading UK trade publications
» Major event and trade show participation planning, promotion, management, sales and metrics reporting for large firms
» Executive editing for a 90,000 circulation consumer magazine, the largest in the state
» Featured and quoted in more than 50 television, radio and print appearances and interviews
Creative, graphics and logo design:
Creation of custom-tailored logos, advertisements and graphics. CourseCorrect has designed and managed the development and implementation of creative and logo redesigns for companies ranging in size from 5 to more than 500 employees.
Conference and event presentation:
Experienced, professional CourseCorrect representatives are available upon request for speaking engagements where the audience would gain from in-depth insight regarding today's ebusiness environment, keys to future success and critical must-know mistakes to avoid.
