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About CourseCorrect C&C
Combining industry-wide expertise with a personal, custom-tailored approach
For more than five years, CourseCorrect C&C has been engaged and contracted to provide a variety of ecommerce project lead, web development, IA/UI, design and ecommerce and marketing consulting services.
CourseCorrect is based in the Boston area to serve the U.S., Canada and the Americas. CourseCorrect also operates out of offices in London to serve Europe.
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Business communication consulting, ecommerce project management, information architecture, website development & design engagements include:
Fidelity Investments
Since early 2007, CourseCorrect has been engaged to provide business communications consulting, web project management and design/IA team lead expertise to Fidelity Investments, the world's largest mutual fund company and a leading financial services firm, including:
Leading the information architecture, design and editorial efforts for two complex, high-profile, $1.5M online financial tools with critical deployment deadlines (Roth 401k Conversion Evaluator and Fidelity Personal Retirement Annuity Calculator). Integrating closely with business, investment management, solution delivery, legal and development teams to visualize, plan, architect and design UX-focused, self service calculators that represent state-of-the-art analytical tools for high-wealth investors impacting multi-millions in customer assets.
Managing development and rollout of redesigned online content for Fidelity Independent Trustees. Strategized key architecture and presentation, researching and integrating critical content. Acting as liaison and managing phased-rollout coordination across high-level Fidelity business and development groups.
Executing mid- and large-market human resources systems (HRS) site planning, IA and design contracts. Coordinated multiple client teams to lead developers in the production of two very large, state of the art HR systems sites in consultative, highly-responsive, lightning-paced Agile environment. Directing Flex development through multiple synchronous, rapid iterations pushing hi-res prototypes to Fidelity executives.
Leading team of 10+ web professionals through dynamic, highly-complex, rigorously-scheduled 450+ page, $10M+, 13-month redesign-to-development project for Fidelity's Small Business Payroll product with industry-leading functionality and groundbreaking site design. Direct responsibility for effectiveness of information architects, visual designers, prototypers, editorial, style guide and usability specialists. Responsible for project-wide information architecture and user-interface design including competitive analysis, sitemap/navigation development and extensive IA and wireframing. Regular presentation of site functionality, UI and design to business sponsors and executives. Guided and worked with 35-member interdisciplinary team through exacting and exhaustive BRD-to-SDS project life cycle; from requirement origination to wireframing to design and style guide, usability testing and technical spec delivery.
Mark Phelps has been an incredible asset to both the Roth Conversion Evaluator and the FPRA Illustrator projects. In addition to contributing great designs, he adds value in many other ways. He has a strong business sense, works great with both the business and with the development team, and continues to amaze the entire team with how quickly he can produce quality deliverables. After a meeting today, the key business stakeholder for the FPRA deliverable pulled me aside to comment on how much he enjoys working with Mark. Thanks for providing such a great resource! [In a letter to the contracting firm]
-- J. Colantino, Director Planning Tool Development, Fidelity Investments
Fidelity Investments engaged Mark Phelps in early 2007 to lead a diverse team in the architecture, design, copywriting, prototyping and UX testing of a very large HR services site redesign. As the project ramped-up, Mark was instrumental in guiding the combined designer, business-owner and development teams through requirements development, system requirements analysis and system delivery specifications. Mark worked closely with business executives, SMEs and developers to design and implement site architecture and cutting-edge customer tools that would represent industry first-to-market ease-of-navigation, usability and interactive service provision. Over 13 months, the ten-plus member design team worked seamlessly under Mark's direction to successfully manage daily business owner involvement and rapidly turn around wireframes and designs; then prototype and UX-review critical pages, architecture and functionality in this multi-million dollar, 450+ page, aggressively budgeted and deadline-driven redesign project.
Since the completion of the design phase of the HRS project, Mark has continued to work with Fidelity on a variety of programs, most recently as a business communications consultant working with a team of technical and design staff to redesign content for a highly-visible intranet portal for Fidelity Independent Trustee Board Meetings. After a late 2008 beta site rollout, Mark's direction was integral in establishing and maintaining templates and portal formatting guidelines as well as informing, educating and coaching the many Board Meeting content producers and reviewers in the transition from a paper-based system to the new web-based medium. Mark worked side-by-side, document-to-document with high-level authors and executives to ensure that new formatting guidelines were understood, implemented and retained for future Board Meeting content development. Mark's contribution to the process in this tight-deadline, high-pressure environment was key to March's successful, first 100%-portalized full Board Meeting with more than 80 separate Trustee-level documents converted, formatted, reviewed and posted.
In the more than two years that Mark has worked with Fidelity Investments, he has provided energetic, proactive leadership with diligent, conscientious project and team direction. All while working closely with business-owners, development teams and Fidelity management to ensure that the best possible product is delivered in the shortest possible timeframe, all within budgetary and resource restrictions. Mark's management style identifies a project's potential tactical roadblocks and efficiency bottlenecks early, and with his "hands-on" leadership he has shown time and again that he's happy to dive-in with team members to ensure that critical IA, design or UX deadlines are met.
-- A. Knight, VP Web Design Management, Fidelity Investments
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PartnerCentric, Inc.
In-country international business development and UK market entry field-level research for US's largest outsourced affiliate marketing management firm. Subsequent engagement included executive and investor-level business plan research, contribution and writing.
With their strong knowledge of affiliate marketing and expansive ecommerce industry experience in both the US and UK marketplaces, we engaged CourseCorrect to conduct in-country business development and market-expansion research. After a week meeting with more than fifteen high-level British and European affiliate marketing executives, the market's biggest players, CourseCorrect returned with a comprehensive report of management insights, a review of the competitive environment, a cost/benefit analysis and a sound recommendation for European expansion; along with potentially unseen market opportunities, valuable target niche and competitor-specific details and a listing of market-introduction challenges and hazards.
Impressed with the UK-market research findings, we immediately re-engaged CourseCorrect to rewrite the firm's executive-level business plan for potential financing and strategic planning. After interviewing management and reviewing current company documentation and plans, CourseCorrect compiled the findings, insights and it's keen understanding of the affiliate customer and competitive marketplace with my vision for company growth and produced a document that we were able to immediately and successfully use for an important upcoming investor meeting. -- L. Woods, CEO & President, PartnerCentric, Inc.
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Wayfinder Systems UK
(site in development) Design and development of UK sales website for Sweden-based international wireless GPS navigation and routing services for mobile devices and the automotive industry
When Wayfinder adapted its revenue model to direct international sales through nationally managed online chanels, UK executive sales management asked CourseCorrect C&C to design and develop a compelling, easy-to-use, sales-focused website through which to enable and enhance the effectiveness of our distribution and sales partnerships. The resulting design and functionality (still under development) has impressed our sales and distribution partners as well Wayfinder Systems management, here and across Europe.
-- P. Knight, Director UK Sales, Wayfinder Systems AB
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Aztec : Learning Innovators, Ltd.
Design and development of website for industry leading UK corporate university, leadership and online education program provider
CourseCorrect was recommended to us for the new design and layout we needed for our website. We love the look of the new site, very eye-catching and professional and right in line with industry standards. We worked with Course Correct through several renditions and sample sites to settle on a design and navigation scheme that fits with our new corporate image and color scheme. Over a several month development period, CourseCorrect worked with our staff and that of our PR consultant to ensure that all goals and deadlines were met and the end-result exceeded our expectations and prepared us for our upcoming promotional campaigns and new business processes.
-- P. Norris, CEO, Aztec Learning Innovators, Ltd.
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Twirltour Travel
Design, development and content editing of website for UK-based bespoke travel group specializing in Sri Lanka, the Maldives, the Algarve and celebrity travel
We are thrilled with the results of our website which was created with such ease due to the professionalism of Course Correct!
-- L. Stainier, Owner, Twirltour Travel, Independent Travel Consultants
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The Miller Agency
Website content and navigation overhaul for national captive insurance agency leader
We hired Coursecorrect C&C to overhaul the functionality, content and navigation of an established Miller Agency website design as well as develop the structure of an interactive business-performance and continuing-education intranet site for corporate clients. Over the year and a half we've worked together, CourseCorrect has been extremely customer-focused and easy to work with. They listened to our concerns, interpreted what we were trying to say, and came back with ideas and suggestions that helped us hone in on where we were trying to go with our website. Just as importantly, they always followed through on what they said they were going to do. They are truly professional in every sense of the word.
-- G. Iaccarino, Technology Director, Miller Agency
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EBSCO Information Services, Inc
Website design and navigation overhaul for a worldwide leader in information access and management solutions through print and electronic journal subscription services
Having worked successfully with CourseCorrect previously, the firm was our first call when we decided to perform a site redesign to improve the navigation and functionality of our customer support site. We covered the current site and discussed our basic vision and needs for the new site. Within 48 hours CourseCorrect was able to take our rough thoughts and transform them into a very workable, engaging and functional design and layout for the site. We were blown away by the turnaround time and the site's great look and feel. -- E. Hayden, Manager of Customer Success, EBSCO Publishing
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Ned Miller Associates
Website and logo creation for a regional personal lines insurance agency based in Connecticut
I would like to thank CourseCorrect for the fine effort given in creating our web site. Working with you was a pleasure and the final result was even more than I had envisioned. The logo is perfect. The colors in the logo and in the body of the site are vivid enough to create interest, but are not overpowering. With so many businesses on the Internet today, it is imperative to have a site that embodies the goals and message of the Agency and what you have created does. Again, thank you for a job well done.
-- N. Miller, President, Ned Miller Associates, Inc.
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A Treasured Moment Weddings
Style creation, site development and traffic generation management for an international wedding planning firm based in Hawaii
CourseCorrect pitched a truly unique style and design theme for our new site, setting it apart from the many other sites in this very competitive and crowded industry. Focusing on the aspects of the business that we want to highlight; Hawaiian beaches, tourist destination, aloha spirit and tropical island themed destination weddings, CourseCorrect created a site style that emphasizes these concepts in the minds of potential customers. The easy-to-use navigation and ability to more clearly view our products; combined with the new "aloha" look-and-feel of the site had the immediate effect of increasing the number and average size of package sales.
-- S. Christiansen, President, A Treasured Moments Weddings of Hawaii
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Catapult UK & The PR Department
Site design & development, case study creation and feature writing for associated UK PR consultancies
Over the past two years, CourseCorrect has greatly assisted our firms by providing urgently needed services within very tight time frames upon short notice. The websites built for our companies exceeded our specifications with additional attractive and functional features, navigation and design elements. In addition, CourseCorrect conducted urgent case study research and wrote articles for a national HR magazine that allowed us to meet client publication deadline requirements. Recently, CourseCorrect also worked with a national buiding contractor client of ours to write a comprehensive PR article and then contacted over 75 industry magazines and trade publications around Great Britain, successfully pitching the feature. We continue to use CourseCorrect as our companies' online marketing arm, subcontracting services to them for our clients in need of web development and ecommerce marketing.
-- P. Knight, Managing Director, Catapult UK
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Shoeline.com
Website and ecommerce shopping functionality development for H.H. Brown's online shoe retailing site
H.H. Brown, Inc., a Berkshire Hathaway company, retained CourseCorrect C&C to conduct a comprehensive overhaul to the look, organization and function of Shoeline.com, its cross-division, multi-product-line ecommerce website. CourseCorrect worked closely and regularly with management and key staff in different departments as well as outside contractors to ensure that the project progressed per plan and any mid-course site evolutions were reviewed and promptly incorporated. CourseCorrect applied the latest in ecommerce development methods and strategies to ensure that this major site revision was completed within the established guidelines, timeline and budget while remaining true to the vision of the project. We are very pleased with the end result and the new Shoeline.com shopping site.
-- J. Cohen, Director of Development, Shoeline.com, H.H. Brown, Inc.
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BizcomUSA
Website design and development for an international provider of emergency management based software tools and wireless communications technology
CourseCorrect C&C was hired by to review, advise, plan and rebuild the company's existing website for content and functionality. Proherent worked closely with our executive staff and IT department to understand and incorporate our company and customer needs. They were able to quickly comprehend the complexity of our business model and within a short time successfully integrate several divisional sites into a single customer-friendly website. This new site utilized engaging design and layout to provide intuitive navigation to help direct customers and business partners to the wide range of company products and services offered. In addition, Proherent helped us provide front-end, interactive customer and product database functionality that we were able to tie into our Oracle CRM system. The end result was a web site that simplified and organized our complex business structure, and a valuable tool that increased our interaction with prospects, existing customers and strategic partners resulting in additional business for our company
-- M. Sullivan, Corporate Vice President, BizcomUSA, Inc.
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Past planning and consulting engagements includes:
Design and development of client-only metrics, education and account management intranet site for large, regional captive insurer.
Redevelopment, site mapping, java scripting and navigational site overhaul for large, regional captive insurer.
Major website re-planning, overhaul and redesign of national auto insurer sites, including a Gomez Associates' online insurance carrier site ranking increase to second in the nation
Planning, design and development of sophisticated online quoting/binding engines proven to reduce customer time-in-quote and increase sales conversion
Development of online insurance marketing campaigns that increase traffic and revenues to offline agency sales programs
Development of successful cobranded quoting sites that combined agency/partner appearance with carrier functionality
Strategic and market planning for national U.S. travel magazine
CourseCorrect C&C was formerly known as and is a DBA of Proherent Communications & Consulting, a limited liability company.
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