About CourseCorrect C&C

Combining industry-wide expertise with a personal, custom-tailored approach

Business communication consulting, ecommerce project management, information architecture, website development & design engagements include:

Communications:

Consulting:

CourseCorrect:

Resume (PDF)
 

When Wayfinder adapted its revenue model to direct international sales through nationally managed online chanels, UK executive sales management asked CourseCorrect C&C to design and develop a compelling, easy-to-use, sales-focused website through which to enable and enhance the effectiveness of our distribution and sales partnerships. The resulting design and functionality (still under development) has impressed our sales and distribution partners as well Wayfinder Systems management, here and across Europe.
      -- P. Knight, Director UK Sales, Wayfinder Systems AB

CourseCorrect was recommended to us for the new design and layout we needed for our website. We love the look of the new site, very eye-catching and professional and right in line with industry standards. We worked with Course Correct through several renditions and sample sites to settle on a design and navigation scheme that fits with our new corporate image and color scheme. Over a several month development period, CourseCorrect worked with our staff and that of our PR consultant to ensure that all goals and deadlines were met and the end-result exceeded our expectations and prepared us for our upcoming promotional campaigns and new business processes.
      -- P. Norris, CEO, Aztec Learning Innovators, Ltd.

We are thrilled with the results of our website which was created with such ease due to the professionalism of Course Correct!
      -- L. Stainier, Owner, Twirltour Travel, Independent Travel Consultants

We hired Coursecorrect C&C to overhaul the functionality, content and navigation of an established Miller Agency website design as well as develop the structure of an interactive business-performance and continuing-education intranet site for corporate clients. Over the year and a half we've worked together, CourseCorrect has been extremely customer-focused and easy to work with. They listened to our concerns, interpreted what we were trying to say, and came back with ideas and suggestions that helped us hone in on where we were trying to go with our website. Just as importantly, they always followed through on what they said they were going to do. They are truly professional in every sense of the word.
      -- G. Iaccarino, Technology Director, Miller Agency

Having worked successfully with CourseCorrect previously, the firm was our first call when we decided to perform a site redesign to improve the navigation and functionality of our customer support site. We covered the current site and discussed our basic vision and needs for the new site. Within 48 hours CourseCorrect was able to take our rough thoughts and transform them into a very workable, engaging and functional design and layout for the site. We were blown away by the turnaround time and the site's great look and feel.
      -- E. Hayden, Manager of Customer Success, EBSCO Publishing

I would like to thank CourseCorrect for the fine effort given in creating our web site. Working with you was a pleasure and the final result was even more than I had envisioned. The logo is perfect. The colors in the logo and in the body of the site are vivid enough to create interest, but are not overpowering. With so many businesses on the Internet today, it is imperative to have a site that embodies the goals and message of the Agency and what you have created does. Again, thank you for a job well done.
      -- N. Miller, President, Ned Miller Associates, Inc.

A Treasured Moment Weddings
Style creation, site development and traffic generation management for an international wedding planning firm based in Hawaii

CourseCorrect pitched a truly unique style and design theme for our new site, setting it apart from the many other sites in this very competitive and crowded industry. Focusing on the aspects of the business that we want to highlight; Hawaiian beaches, tourist destination, aloha spirit and tropical island themed destination weddings, CourseCorrect created a site style that emphasizes these concepts in the minds of potential customers. The easy-to-use navigation and ability to more clearly view our products; combined with the new "aloha" look-and-feel of the site had the immediate effect of increasing the number and average size of package sales.
   -- S. Christiansen, President, A Treasured Moments Weddings of Hawaii

Catapult UK & The PR Department
Site design & development, case study creation and feature writing for associated UK PR consultancies

Over the past two years, CourseCorrect has greatly assisted our firms by providing urgently needed services within very tight time frames upon short notice. The websites built for our companies exceeded our specifications with additional attractive and functional features, navigation and design elements. In addition, CourseCorrect conducted urgent case study research and wrote articles for a national HR magazine that allowed us to meet client publication deadline requirements. Recently, CourseCorrect also worked with a national buiding contractor client of ours to write a comprehensive PR article and then contacted over 75 industry magazines and trade publications around Great Britain, successfully pitching the feature. We continue to use CourseCorrect as our companies' online marketing arm, subcontracting services to them for our clients in need of web development and ecommerce marketing.
   -- P. Knight, Managing Director, Catapult UK

Shoeline.com
Website and ecommerce shopping functionality development for H.H. Brown's online shoe retailing site

H.H. Brown, Inc., a Berkshire Hathaway company, retained CourseCorrect C&C to conduct a comprehensive overhaul to the look, organization and function of Shoeline.com, its cross-division, multi-product-line ecommerce website. CourseCorrect worked closely and regularly with management and key staff in different departments as well as outside contractors to ensure that the project progressed per plan and any mid-course site evolutions were reviewed and promptly incorporated. CourseCorrect applied the latest in ecommerce development methods and strategies to ensure that this major site revision was completed within the established guidelines, timeline and budget while remaining true to the vision of the project. We are very pleased with the end result and the new Shoeline.com shopping site.
   -- J. Cohen, Director of Development, Shoeline.com, H.H. Brown, Inc.

BizcomUSA
Website design and development for an international provider of emergency management based software tools and wireless communications technology

CourseCorrect C&C was hired by to review, advise, plan and rebuild the company's existing website for content and functionality. Proherent worked closely with our executive staff and IT department to understand and incorporate our company and customer needs. They were able to quickly comprehend the complexity of our business model and within a short time successfully integrate several divisional sites into a single customer-friendly website. This new site utilized engaging design and layout to provide intuitive navigation to help direct customers and business partners to the wide range of company products and services offered. In addition, Proherent helped us provide front-end, interactive customer and product database functionality that we were able to tie into our Oracle CRM system. The end result was a web site that simplified and organized our complex business structure, and a valuable tool that increased our interaction with prospects, existing customers and strategic partners resulting in additional business for our company
   -- M. Sullivan, Corporate Vice President, BizcomUSA, Inc.

Past planning and consulting engagements includes: